BillyGOMobile Application and Brand Identity




  • Branding
  • Mobile App
  • Development
  • User Interface
  • Website

Project Type

Mobile App


Supply Chain & Logistics

BillyGo is an on-demand mobile application that provides plumbing and air conditioning services to customers. The objective of this case study is to discuss the process of branding, designing, and developing the BillyGo mobile application.


The first step of the process was to create a unique brand identity for BillyGo that would resonate with the target audience. The branding process started with research to understand the target audience and their preferences. Based on the research, the team decided to create a brand that was modern, trustworthy, and professional.

The next step was to create a logo that reflected the brand identity. The team created a logo with a blue color scheme, which represented trust and reliability.

Mobile Application Design

Once the branding was established, the team moved on to designing the user interface (UI) and user experience (UX) of the mobile application. The main objective was to create a user-friendly interface that would make it easy for customers to book plumbing and air conditioning services.

The team started by creating wireframes to plan the layout and functionality of the application. They then moved on to designing the UI, which included selecting the color scheme, typography, and visual elements. The team chose a blue and white color scheme to reflect the brand identity and to create a clean, professional look.

The next step was to create the UX, which involved developing a seamless flow of screens that would allow customers to easily book services. The team focused on creating a simple and intuitive interface that would allow customers to navigate the application with ease.


After the design phase was complete, the team moved on to the development phase. The development team used agile methodology to build the application in sprints, which allowed for iterative testing and feedback.

The team used React Native to develop the application, which allowed for cross-platform development and reduced development time. The development team also integrated various APIs, including payment gateways and location-based services, to provide a seamless user experience.


In conclusion, the process of branding, designing, and developing the BillyGo mobile application was a collaborative effort between the branding, design, and development teams. The result was a modern, professional, and user-friendly mobile application that has been well-received by customers. The application has helped BillyGo establish a strong presence in the on-demand plumbing and air conditioning services market.

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