ASU SystemConnecting campuses. Serving students.
Few partnered with the Arkansas State University System to redesign its website and create a clear, cohesive digital presence for one of the state’s largest public education systems. The work focused on simplifying a complex organization, strengthening system-level identity, and integrating the ASU Foundation into the core site so system leadership, campuses, and philanthropic efforts live in one unified experience.
Strategy
The Arkansas State University System website needed to represent a large, complex organization without feeling heavy or institutional. The strategy focused on clarity first. We prioritized system-level storytelling, simplified navigation, and clear entry points for students, faculty, partners, and donors. The site structure emphasizes how the system operates, how campuses connect, and how initiatives support workforce and economic outcomes across the state and beyond.
We approached the project with long-term growth in mind. Content models and page structures were designed to support new initiatives, leadership updates, and evolving priorities without requiring structural changes down the line.
Brand Identity
The visual language reinforces trust, scale, and public impact while remaining approachable. Typography, color usage, and spacing work together to create a confident system identity that feels unified across campuses but not rigid. The brand expression supports both academic credibility and forward-looking workforce goals.
By presenting key statistics and system-wide impact clearly, the brand communicates reach and relevance without overstatement. The result is a digital identity that reflects a modern public education system serving diverse communities.
Web Design
The website design emphasizes readability, hierarchy, and ease of use. Core content areas like leadership, campuses, initiatives, and news are easy to scan and understand. Large system metrics provide immediate context, while supporting content guides users deeper without friction.
The campus discovery experience was designed to give each institution clear visibility while reinforcing the strength of the system as a whole. Responsive layouts ensure the experience works just as well on mobile as it does on desktop, which matters for students, staff, and external audiences alike.
Development
The site was built as a flexible, scalable platform that supports ongoing content updates and system growth. Page templates and components allow internal teams to manage content efficiently while maintaining visual consistency. Performance, accessibility, and responsiveness were core considerations throughout development.
The final result is a stable, future-ready website that supports communication, engagement, and expansion across the Arkansas State University System. It provides a strong digital foundation for years of evolving needs without introducing unnecessary complexity.
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