Wells Fargo

Case Study

The Challenge

Wells Fargo wanted to create an interactive display that promoted their brand by interacting with and inspiring consumers walking by the Wells Fargo Philadelphia bank branch. Located on a busy block full of advertisements, it was paramount to create a digital sign that stood out while raising brand awareness.

The Solution

In coordination with Integer, Few developed a fully interactive digital sign. Integrating bleeding edge head tracking and augmented reality, consumers interacting with the sign were digitally transplanted into a 3D world representing the imagination of a child. At the end of the experience, users were prompted to share the imagery with friends over Facebook and Twitter for maximum social media attention.

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