Wells Fargo wanted to create an interactive display that promoted their brand by interacting with and inspiring consumers walking by the Wells Fargo Philadelphia bank branch. Located on a busy block full of advertisements, it was paramount to create a digital sign that stood out while raising brand awareness.
In coordination with Integer, Few developed a fully interactive digital sign. Integrating bleeding edge head tracking and augmented reality, consumers interacting with the sign were digitally transplanted into a 3D world representing the imagination of a child. At the end of the experience, users were prompted to share the imagery with friends over Facebook and Twitter for maximum social media attention.
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