Project Type

Brading + Web






The modern library deserves a look that says it’s much more than books.

Bringing a new brand and style to the Central Arkansas Library System was an exciting challenge for Few. An institution like CALS has a rich history but a focus on the future, and their story needed to tell that story. Few worked with CALS to not only create this modern and flexible brand, but to implement it throughout assets like a newly redesigned website.


  • Branding / Identity
  • Web Development
  • App Development
  • UX / UI Design
  • Marketing

Building The Brand

Through extensive stakeholder interviews and workshops, Few was able to bring a number of beautiful and applicable options to the table for the CALS branding. Ultimately, the selection came down to flexibility and application across all CALS divisions creating a consistent umbrella for the whole library system.

Brand Colors
Alternative Logo Concepts
Logo Mockups

Website Design & Development

Few helped move CALS to a Wordpress multi-site structure, allowing staff to manage all system entities from one CMS with shared content and assets across all divisions.

Mobile Layout